grateful | Cashless Tipping https://grateful.net Grateful's cashless tipping solution improves staff retention, enhances service standards, and increases tips. Incentivise your team for better service today. Mon, 02 Feb 2026 09:48:07 +0000 en-GB hourly 1 https://wordpress.org/?v=6.9 https://grateful.net/wp-content/uploads/2024/11/cropped-grateful_heart-32x32.png grateful | Cashless Tipping https://grateful.net 32 32 Why Tips Should Reward the Whole Hospitality Team; Not Just Who You See https://grateful.net/why-tips-should-reward-the-whole-hospitality-team-not-just-who-you-see/?utm_source=rss&utm_medium=rss&utm_campaign=why-tips-should-reward-the-whole-hospitality-team-not-just-who-you-see Tue, 03 Feb 2026 08:47:00 +0000 https://grateful.net/?p=7711 The recent Autumn Budget brought big promises about supporting hospitality, but the reality for operators feels very different. Rising costs, higher wage commitments and the ongoing burden of VAT and business rates are creating a squeeze that’s becoming increasingly hard to absorb.

The post Why Tips Should Reward the Whole Hospitality Team; Not Just Who You See first appeared on grateful | Cashless Tipping.

]]>

Why Tips Should Reward the Whole Hospitality Team; Not Just Who You See

 

Most diners believe tips should go to waiting staff alone. On the surface, that feels fair. Front-of-house teams are the people guests interact with most. They take the order, read the table, manage the mood, handle complaints, and ultimately shape how the experience feels.

And let’s be clear about one thing upfront: better motivated teams deliver better service. Every time. That applies to waiting staff as much as anyone else in hospitality.

But hospitality doesn’t begin and end at the table.

What guests experience is the final moment of a much bigger system working, often under intense pressure, to deliver that experience seamlessly.

Behind every great plate of food is a kitchen team executing at pace, maintaining quality, consistency, and safety. Behind every well-poured pint is a bar team balancing speed, accuracy, stock, and standards. Add to those runners, hosts, porters, cleaners, supervisors, and managers, all contributing in ways guests rarely see but absolutely feel when something goes wrong.

When things work, the system is invisible.When they don’t, the whole experience collapses.

This is where the tipping conversation often goes wrong.

The debate usually focuses on who “deserves” tips the most, as if hospitality were a solo performance. In reality, it’s a tightly coordinated team effort. Rewarding only the most visible role risks undermining the very collaboration that great hospitality depends on.

That doesn’t mean taking money away from waiting staff or devaluing their role. Far from it. Front-of-house work is skilled, emotional, and demanding. But fairness in hospitality shouldn’t be based on visibility alone.

It should be based on contribution.

Modern hospitality businesses are complex operations. Kitchens run like production lines. Bars operate under constant time pressure. Managers absorb stress so teams can perform. When incentives are misaligned, cracks appear: resentment between teams, higher turnover, disengagement, and ultimately poorer service for guests.

Operators who take a more holistic view tend to see different results.

Transparent, well-structured tronc systems that reward the wider team build trust. Teams feel recognised. Collaboration improves. Retention goes up. Standards rise. And guests notice, even if they can’t quite explain why the experience feels better.

Guests tip because they want to say “thank you” for a great experience.

That experience isn’t delivered by one person. It’s delivered by many.

If we want hospitality to be sustainable, fair, and consistently excellent, we need to stop rewarding moments and start rewarding systems. The best operators already understand this: when the whole team wins, the guest wins too.

To find out how Grateful can assist your business, reach out to the team today https://grateful.net/contact/

The post Why Tips Should Reward the Whole Hospitality Team; Not Just Who You See first appeared on grateful | Cashless Tipping.

]]>
The Autumn Budget: What It Really Means for Hospitality and How Operators Can Adapt https://grateful.net/the-autumn-budget-what-it-really-means-for-hospitality-and-how-operators-can-adapt/?utm_source=rss&utm_medium=rss&utm_campaign=the-autumn-budget-what-it-really-means-for-hospitality-and-how-operators-can-adapt Tue, 16 Dec 2025 11:35:10 +0000 https://grateful.net/?p=7633 The recent Autumn Budget brought big promises about supporting hospitality, but the reality for operators feels very different. Rising costs, higher wage commitments and the ongoing burden of VAT and business rates are creating a squeeze that’s becoming increasingly hard to absorb.

The post The Autumn Budget: What It Really Means for Hospitality and How Operators Can Adapt first appeared on grateful | Cashless Tipping.

]]>

The Autumn Budget: What It Really Means for Hospitality and How Operators Can Adapt

The recent Autumn Budget brought big promises about supporting hospitality, but the reality for operators feels very different. Rising costs, higher wage commitments and the ongoing burden of VAT and business rates are creating a squeeze that’s becoming increasingly hard to absorb.

At first glance, the government highlighted that lower business rates for hospitality, retail and leisure will become permanent from 2026. On paper, that sounds like relief. But in practice, it sits alongside the end of temporary rate relief and upward revaluations, meaning that for many pubs, restaurants and hotels, business rates will still increase, often sharply.

Wages are also going up. From April 2026, the National Living Wage for workers aged 21 and over will rise to £12.71 an hour. Younger workers will see similar increases. This is positive for employees, and it may help retain people in the sector. But for operators, it’s a significant added cost. UKHospitality estimates these changes could add £1.4bn in extra wage costs across the sector. When labour already represents the biggest cost line, this becomes critical to manage, without compromising guest experience.

What’s not changed? VAT. The 20% rate is here to stay, despite continued lobbying. Other European countries offer hospitality VAT of 10–13%, putting UK operators at a competitive disadvantage. And for customers, higher taxes and frozen thresholds mean they have less discretionary income to spend on dining out, weekend breaks or hotel stays. Operators will face squeezed margins while guests become more price-conscious yet still expect premium service.

Agency labour will become even more expensive, making it harder to rely on flexible staffing without damaging profitability. That puts even more pressure on core teams and retention, something operators are already struggling with.

So, what now? This is where operators must look for new ways to do more with less.

That doesn’t mean stripping away service or replacing humans with screens. In hospitality, people are the powerhouse of the business. We know that tech shouldn’t get in the way of that; it should quietly support it, behind the scenes.

Technology is at its most powerful when it removes admin, improves compliance efforts and gives operators intelligent insight into labour, cost and performance without negatively affecting the guest experience. Platforms that automate tronc distribution, payroll and tipping compliance are now essential. Not just to stay legally compliant, but to protect staff retention, improve fairness and give team members confidence in how their earnings are handled. A well-run tronc scheme can increase employee take-home pay without increasing employer payroll cost to the same degree. It aligns incentives around service, upselling and experience, exactly what operators need when labour costs are rising.

Smart use of technology can also improve scheduling, reduce agency reliance and help match rota decisions to accurate demand forecasts. It lets managers spend more time where they should be: on the floor, coaching teams and supporting guests rather than in the office juggling spreadsheets.

The most successful operators over the next few years will be those who embrace this mindset. They’ll use tech in the background, keep humans in the foreground and deploy tronc strategically to enhance employee earnings, protect retention and support commercial performance. They’ll re-engineer their labour model based on reality, not on how things used to work.

The sector is being asked to operate within high fixed costs, a tight labour market and a price-sensitive consumer environment. Those conditions won’t be reversed anytime soon. But they don’t have to be the end of hospitality innovation. They might just be the beginning of better systems, smarter business models and a renewed focus on what hospitality really is: human connection, delivered brilliantly, supported quietly by the right technology.

The post The Autumn Budget: What It Really Means for Hospitality and How Operators Can Adapt first appeared on grateful | Cashless Tipping.

]]>
Watch our Webinar on Holiday Pay, tips and tronc https://grateful.net/holiday-pay-tips-and-tronc-the-reality-for-people-teams-in-2025-2/?utm_source=rss&utm_medium=rss&utm_campaign=holiday-pay-tips-and-tronc-the-reality-for-people-teams-in-2025-2 Thu, 06 Nov 2025 14:17:49 +0000 https://grateful.net/?p=7491 https://grateful.net/wp-content/uploads/2025/11/GMT20251016-100018_Recording_2560x1440-2-1.mp4#t=5

The post Watch our Webinar on Holiday Pay, tips and tronc first appeared on grateful | Cashless Tipping.

]]>

The post Watch our Webinar on Holiday Pay, tips and tronc first appeared on grateful | Cashless Tipping.

]]>
Holiday Pay, tips and tronc – the reality for people teams in 2025 https://grateful.net/holiday-pay-tips-and-tronc-the-reality-for-people-teams-in-2025/?utm_source=rss&utm_medium=rss&utm_campaign=holiday-pay-tips-and-tronc-the-reality-for-people-teams-in-2025 Thu, 06 Nov 2025 13:43:05 +0000 https://grateful.net/?p=7455     In this episode, Tim chats with Mason Potter, Founder of Grateful, about their innovative approach to tipping and compliance in […]

The post Holiday Pay, tips and tronc – the reality for people teams in 2025 first appeared on grateful | Cashless Tipping.

]]>

Because the noise around holiday pay and tronc has become deafening.
Every week People teams and operators have been asking the same question – are we exposed, and what should we actually do?

Between LinkedIn lawyers, payroll providers, and clickbait headlines, the waters have got pretty murky. So we decided to bring some calm to the chaos. We hosted a webinar bringing together three sharp perspectives:

  • Katie Linstead – Head of Services & Compliance at Grateful
  • Richie Branson – Employment Law Specialist at Fieldfisher
  • Charlie Barnes – Employment Legal Director at RSM

Over 100 people joined to unpack the Palanki v Big Table Group tribunal case, understand what it really means, and get clear on the sensible steps to take next.

What actually happened in the case. At its core, a Big Table employee claimed:

  • unpaid holiday pay, and
  • unauthorised deductions from wages.

The central issue – should service charge and tronc payments count towards average weekly pay when calculating holiday pay? The tribunal examined:

  • How the tronc operated – in this case, managed internally by the GM and paid through normal payroll.
  • What the contract said – it stated that tips “will be shared”, not “may be shared”.
  • Who owned or controlled the money – HMRC hadn’t been told about an independent troncmaster or separate PAYE.

The judge decided that because the contract implied a right to those payments, and because the tronc was run inside payroll, the amounts counted as normal remuneration. The result – the claimant won £5,444, plus an uplift for poor process.
The case is going to appeal, but for now it stands as persuasive precedent (not binding, but influential).

Why this matters

  • Even though it’s only one tribunal case, it changes the risk landscape for hospitality operators.
  • If your tronc setup looks anything like Big Table’s – internal troncmaster, same PAYE, or any contract or advert that suggests guaranteed tips – you could face similar arguments.

And the timing couldn’t be more relevant. The Fair Work Agency launches in April 2026, chaired by Matthew Taylor, bringing new enforcement power across minimum wage and holiday pay. That means more scrutiny, longer lookbacks, and more focus on fairness.

What you should do right now

(1) Make your tronc genuinely independent – appoint an external troncmaster with their own bank account.

    • Consider a separate PAYE for tronc payments (allow about 3 months for HMRC setup).
    • Notify HMRC and keep every letter, call note and reference number.
    • Record employee votes and consultation on how the tronc is run.

If the setup looks employer-controlled, it risks being treated as part of normal pay.

(2) Clean up your contracts and job adverts

  • Remove any mention of tronc or tips being “shared”.
  • Add an entire agreement clause to stop earlier promises being relied on.
  • Keep your tronc details in a non-contractual policy instead.
  • Align your recruiter and onboarding scripts so there are no off-the-cuff commitments.

This avoids the situation where a tribunal could decide tips are a contractual right.

(3) Decide how to handle holiday pay and tronc
There are two practical routes:

  • Include holiday hours in tronc allocations by employee vote – this often avoids the argument that someone is worse off financially when on leave.
  • Exclude holiday hours, but make sure your Average Weekly Earnings method fairly reflects variable pay.

Whichever you choose, agree it properly, document it, and roll it out at the start of your new holiday year.

(4) Keep policy and practice separate

  • Employer explains why changes are happening.
  • The troncmaster leads the how and handles staff consultation.
  • Keep a clear audit pack with policy versions, consultation notes, allocation sheets, HMRC letters and payslip evidence.

If you claim independence, be able to prove it.

(5) Prepare for audits and new regulation
The Fair Work Agency will have power to audit back six years from 2026. Be ready to show:

  • tronc bank statements and transfers
  • PAYE records
  • policy documents and meeting minutes
  • clear governance showing staff consultation

If an auditor can’t understand your setup in ten minutes, it needs tightening.

The bigger picture. This is about getting ahead. The direction is towards greater transparency and employee voice. Tribunals are looking more closely at how tips and tronc are handled in practice, not just what’s written on paper.And regulators are gearing up to make examples of poor practice once the Fair Work Agency goes live.

So take the time now to make your tronc watertight.
Not because you’re at fault – but because it’s smart risk management and shows your business runs on integrity, not improvisation.

Suppose you’d like to get more practical guidance or a free review of your current setup.

In that case, you can book time directly with Matt, Mason or Katie from the Grateful team – they’re offering open advice sessions for operators who just want clarity, no sales pitch. 👉 Book here

Watch the webinar recording

Name

The post Holiday Pay, tips and tronc – the reality for people teams in 2025 first appeared on grateful | Cashless Tipping.

]]>
Under the People Spotlight with Tim https://grateful.net/under-the-people-spotlight-with-tim/?utm_source=rss&utm_medium=rss&utm_campaign=under-the-people-spotlight-with-tim Tue, 12 Nov 2024 07:41:59 +0000 http://grateful.net/?p=7306     In this episode, Tim chats with Mason Potter, Founder of Grateful, about their innovative approach to tipping and compliance in […]

The post Under the People Spotlight with Tim first appeared on grateful | Cashless Tipping.

]]>

 

 

In this episode, Tim chats with Mason Potter, Founder of Grateful, about their innovative approach to tipping and compliance in hospitality. Grateful offers a seamless, transparent system that supports businesses and teams, especially with new legislation ensuring fair tip distribution. Mason shares insights on how Grateful’s bespoke platform not only simplifies payroll and compliance but also boosts team morale by providing clear visibility of earnings. Discover how Grateful is making a real impact on the industry by helping operators adapt and thrive with smart tech solutions.

For a deeper dive into this conversation, read the full article on LinkedIn: https://www.linkedin.com/pulse/under-people-spotlight-tim-tech-on-toast-people-2ugoe/?trackingId=PpK3a%2F0pQgyB7b%2BBOAqgQw%3D%3D

 

The post Under the People Spotlight with Tim first appeared on grateful | Cashless Tipping.

]]>
Tipping the Balance: Grateful’s Impact on Hospitality Workers https://grateful.net/tipping-the-balance-gratefuls-impact-on-hospitality-workers/?utm_source=rss&utm_medium=rss&utm_campaign=tipping-the-balance-gratefuls-impact-on-hospitality-workers Tue, 12 Nov 2024 07:41:17 +0000 http://grateful.net/?p=7301 Mason, Founder of Grateful recently joined Adam Forman on Captive Conversations, The Hospitality Podcast for an engaging discussion on modernising the service […]

The post Tipping the Balance: Grateful’s Impact on Hospitality Workers first appeared on grateful | Cashless Tipping.

]]>

Mason, Founder of Grateful recently joined Adam Forman on Captive Conversations, The Hospitality Podcast for an engaging discussion on modernising the service industry. They explored Mason’s journey in developing a digital tipping platform, inspired by his commitment to improving service quality through transparent payment solutions. Despite early challenges, including an eight-month launch delay, Mason’s perseverance resulted in a system that supports businesses in adapting to new regulations and simplifying their tipping processes.

Mason discusses the resistance some customers and businesses face with this change and outlines the tech solutions his team is developing to address these challenges. The conversation also delves into the complexities of government regulations affecting hospitality tech, touching on QR code branding, trust-building, and the role of new legislation in shaping industry practices.

The post Tipping the Balance: Grateful’s Impact on Hospitality Workers first appeared on grateful | Cashless Tipping.

]]>
Social Factors in Tipping Decisions: A Closer Look https://grateful.net/social-factors-in-tipping-decisions-a-closer-look/?utm_source=rss&utm_medium=rss&utm_campaign=social-factors-in-tipping-decisions-a-closer-look Mon, 11 Nov 2024 14:44:15 +0000 http://grateful.net/?p=7266 Tipping practices vary widely across cultures and individuals. While factors like service quality and personal income often play significant roles, social influences […]

The post Social Factors in Tipping Decisions: A Closer Look first appeared on grateful | Cashless Tipping.

]]>
Tipping practices vary widely across cultures and individuals. While factors like service quality and personal income often play significant roles, social influences also shape our tipping behaviour. Let’s explore the social factors that impact tipping decisions, based on a recent survey of 600 respondents.

Breaking Down the Social Influences 

Our survey revealed that social factors account for 7.51% of the influences on tipping decisions.


Here’s how these social influences break down:

  1. Personal moral or ethical beliefs: 2.67% (16 respondents)
  2. Social norms or expectations: 2.17% (13 respondents)
  3. Tipping culture in one’s home country: 1.83% (11 respondents)
  4. Recommendations or reviews: 0.67% (4 respondents)
  5. Media or societal messages: 0.17% (1 respondent)

To better understand the distribution of these social factors, let’s look at them in a pie chart:

  • Social norms or expectations: 52%
  • Cultural influences: 44%
  • Media influence: 4%

This chart combines the percentages for social norms, cultural influences, and media influence, giving us a clearer picture of how these external factors shape our tipping decisions.

Key Insights

  1. Moral and Ethical Considerations: The largest social factor influencing tipping decisions is personal moral or ethical beliefs. This suggests that many people view tipping as a moral obligation or a way to express their values.
  2. Social Norms: Social expectations play a significant role, indicating that peer pressure and societal standards have a noticeable impact on tipping behaviour.
  3. Cultural Background: The tipping culture in one’s home country or culture is also a substantial factor, highlighting how deeply ingrained tipping habits can be.
  4. External Recommendations: While not as significant, recommendations from friends or online sources do play a role in some people’s tipping decisions.
  5. Media Influence: Interestingly, media and societal messages about tipping seem to have the least direct influence on tipping decisions.

While social factors may not be the primary drivers of tipping decisions, they do play a noteworthy role. Understanding these influences can help both consumers and businesses navigate the complex world of tipping practices. As our society continues to evolve, it will be fascinating to see how these social factors shift and shape our tipping behaviours in the future.

The post Social Factors in Tipping Decisions: A Closer Look first appeared on grateful | Cashless Tipping.

]]>
The Rise and Rebound: Celebrating the Fantastic Hospitality Industry https://grateful.net/the-rise-and-rebound-celebrating-the-fantastic-hospitality-industry/?utm_source=rss&utm_medium=rss&utm_campaign=the-rise-and-rebound-celebrating-the-fantastic-hospitality-industry Mon, 11 Nov 2024 14:43:52 +0000 http://grateful.net/?p=7263 It’s great to see that the hospitality industry is experiencing a resurgence, propelled by a combination of innovation, evolving consumer preferences, economic […]

The post The Rise and Rebound: Celebrating the Fantastic Hospitality Industry first appeared on grateful | Cashless Tipping.

]]>

It’s great to see that the hospitality industry is experiencing a resurgence, propelled by a combination of innovation, evolving consumer preferences, economic factors, and the post-pandemic travel boom. From reading, speaking and listening to what’s going on, here are some key factors that are at play.

1. Technological Advancements: The Digital Revolution in Hospitality

I’m continually amazed by how technology is transforming our industry. It’s not just about convenience; it’s about creating magical experiences for our guests. From the moment they book online to the instant they step into their room, technology is enhancing every touchpoint.

Have you tried mobile check-ins or used a digital concierge lately? It’s incredible how these innovations are becoming the new norm, setting higher standards and attracting tech-savvy travelers. I love seeing how these advancements are not only improving efficiency but also freeing up our staff to focus on what they do best – providing warm, personalized service.

2. Changing Consumer Preferences: The Rise of Personalized Experiences

One of the things I find most exciting about our industry is how it’s evolving to meet the diverse needs of today’s travelers. Gone are the days of one-size-fits-all accommodations. Now, we’re seeing a beautiful tapestry of options catering to every taste and preference:

  • Wellness hotels offering holistic health experiences
  • Eco-friendly hotels for our environmentally conscious guests
  • Boutique hotels providing intimate, curated stays

It’s fantastic to see how these niche markets are flourishing, opening up new avenues for creativity and innovation. I’m always inspired by the unique concepts I encounter in my travels.

3. Economic Factors: Creating a Conducive Environment for Growth

The resilience of our industry never ceases to amaze me. Despite global challenges, we’re seeing economic factors aligning to support our growth. It’s heartening to see governments recognizing the value of hospitality and tourism, offering:

  • Tax exemptions for hospitality businesses
  • Investment incentives for hotel development
  • Streamlined regulations for tourism-related enterprises

These measures are not just numbers on a page; they represent real opportunities for our industry to expand, create jobs, and contribute to local economies. It’s a testament to the vital role we play in the global economy.

4. Resurgence in Travel and Tourism: The Post-Pandemic Bounce

If there’s one thing that fills me with optimism, it’s seeing the world embrace travel again. The pent-up desire to explore, connect, and create memories is fueling a remarkable rebound in our industry. It’s not just about occupancy rates and bookings; it’s about the joy of welcoming guests back and helping them rediscover the world.

While the recovery isn’t uniform across all regions, with some areas like South Africa facing ongoing challenges, the overall trajectory is incredibly promising. It’s a reminder of our industry’s resilience and adaptability.

Looking Ahead: A Bright Future for Hospitality

As I reflect on these trends, I’m filled with excitement for what lies ahead. Our industry is at a thrilling crossroads, with endless opportunities to innovate and grow. We’re not just providing places to stay; we’re creating experiences, championing sustainability, and using technology to exceed guest expectations in ways we never thought possible.

Yes, challenges remain, particularly in regions still grappling with the pandemic’s aftermath. But if there’s one thing I know about the hospitality industry, it’s our unmatched ability to adapt, persevere, and come back stronger.

The future of hospitality is bright, dynamic, and full of potential. As we continue to evolve and innovate, I’m confident that we’ll not only meet the changing needs of travellers but exceed them in spectacular fashion. Here’s to the fantastic hospitality industry – may we continue to inspire, delight, and create unforgettable experiences for years to come!

The post The Rise and Rebound: Celebrating the Fantastic Hospitality Industry first appeared on grateful | Cashless Tipping.

]]>
People vs Tech: What guests want in 2023 https://grateful.net/people-vs-tech-what-guests-want-in-2023/?utm_source=rss&utm_medium=rss&utm_campaign=people-vs-tech-what-guests-want-in-2023 Mon, 11 Nov 2024 14:42:56 +0000 http://grateful.net/?p=7309  Consumers’ latest attitudes to using technology within hospitality, and how venues can strike the right balance between digital solutions and personal interaction. […]

The post People vs Tech: What guests want in 2023 first appeared on grateful | Cashless Tipping.

]]>

 Consumers’ latest attitudes to using technology within hospitality, and how venues can strike the right balance between digital solutions and personal interaction.

People and tech in hospitality: Key numbers

55% – Of consumers think a balance between technology and a human touch delivers the best hospitality experiences
73% – Say personal interaction is the main reason human contact enhances their experience – top factor
41% – Of those who eat out at least weekly prefer to use technology in hospitality
50% – Of those who prefer technology to human contact are aged 18 to 34
50% – Say speed is the main reason tech enhances their experience – top factor
60% – Prefer to get booking reminders via tech (v 13% who prefer human contact)
£114 – Average monthly spend on eating and drinking out among consumers who prefer technology (v E90 among those who prefer human contact) 
56% – Think venues should not use robots for repetitive back-of-house tasks (v 18% who think they should)

Digital engagement and the personal touch

Technology has become firmly embedded in the hospitality experience. Nearly one in six (16%)   consumers surveyed for this edition of GO Technology belleve digital solutions enable and enhance the best visits, and just over half (55%) think the best solution lies in a balance of tech and human interaction.

This represents a major evolution in attitudes to tech-especially since COVID-19. GO Technology research from 2020 showed that 43% of consumers had used apps or other solutions to order and pay in the months following hospitality’s post-lockdown reopening-double the number who did so before the pandemic. The fact that 71% now prefer to use technology either exclusively or in tandem with human interaction shows how many guests have continued their digital habits since the end of COVID restrictions.

Approaches to interactions via tech and human contact have become neatly split: between their tasks outside a restaurant or pub; and steps they take while inside (see box). For example,nearly half (47%) would prefer to make table bookings via technology, while even more want to be able to cancel bookings (51%) or get reminders without having to contact someone (60%).

Once they are through the doors, it’s a different story, as nearly three in five consumers want to place food orders, settle bills and leave tips in person.

In practice, the division of preferences isn’t quite so straightforward. Many people still want to complete pre-visit tasks offline, like general enquiries (33%) and booking tables (25%). Likewise, a minority prefer to use technology to place orders or pay bills.

This highlights the importance of choice. Going too far in either direction-whether by withdrawing human interaction completely, or failing to offer enough alternative options-risks alienating sizeable proportions of potential guests. To keep both sets of consumers satisfied, the solution is to offer not just one or the other but both.

Four tasks consumers prefer  to do with technology…

  • 1. Being reminded about a booking 60%
  • 2. Cancelling a booking 51%
  • 3. Making a booking 47%
  • 4. Making a pre-visit enquiry 35%

… And four tasks they prefer to do with a human

  • 1= Placing a food order 59%
  • 1= Settling the bill 59%
  • 3= Placing a drinks order 58%
  • 3= Leaving a tip 58%

The value of consumers who prefer tech

Understanding the breakdowns of consumers who prefer technology and human interaction is the first step towards meeting their needs, and this GO Technology research pinpoints their key demographics. 
 
The key takeaway is that technophiles tend to be heavy spenders. They spend an average of £24 a month more on eating and drinking out than those who prefer human interaction, and their household income is £10,100 higher. On top of that, more than half (53%) live in city or town centres, where hospitality venues are more heavily concentrated and people eat out more often.
 
Of course, consumers who typically choose human contact over digital interaction are just as valuable, and operators need to carefully retain their loyalty. But this data shows the enormous value of technology users in hospitality, and makes a strong case for sustained investment in digital solutions that satisfy them.

Prefer technology

  • 41% – Eat out at least weekly
  • £114 –  Average monthly spend
  • £52,000 – Household income
  • 68% – White-collar (ABC1s)
  • 43:57 – Male/female ratio
  • 53% – Live in city/ town centres

Prefer human interaction

  • 25%- Eat out at least weekly
  • £90 –  Average monthly spend
  • £42,100 – Household income
  • 50% – White-collar (ABC1s)
  • 59:41 – Male/female ratio
  • 22% – Live in city/ town centres

Why use tech?

We’ve seen how people use technology before and during visits—but why do these prefer each method? GO Technology research highlights the key factors and shows what operators need to do to optimise both. When asked why tech enhances an experience over human interaction, two factors stand out: speed and convenience (see next page). With time at a premium for so many people, the minutes that tech can save on admin like bookings and paying bills add up to a lot of value. These are the benefits that are most commonly promoted alongside apps and other solutions, but the survey reveals some other important advantages, like accuracy and the way guests can control the pace of their experiences.
 
The reasons why face-to-face contact trumps technology are mostly obvious, and serve as an important reminder of the enduring value of human engagement.  People value the personal interaction and sociable experiences that hospitality delivers, and appreciate the chance to step outside of their digital bubbles for a while. Good tech solutions don’t seek to rival these human touchpoints—instead, they free up teams to make these touchpoints even better. For operators, the ultimate goal should be a blended solution that combines the best aspects of both technology and human service.                             
 
The research also highlights the importance of good execution. More than a third of  consumers (37%) say they prefer human interaction  because tech doesn’t always work, while smaller but significant numbers find it hard to use or don’t trust it. To maintain their levels of use and attract new adopters, operators have to deliver on the promises of their digital solutions on speed and convenience, and reassure hesitant consumers that they are secure and easy to use.
 

How tech enhances the experience: Top five factors

  • 50% – Speed
  • 49% – Convenience
  • 40% – Ease of Use
  • 38% – Less pressured
  • 24% – Accuracy

How human interaction enhances the experience: Top five factors

  • 73% – Personal interaction
  • 59% – Ease of asking/resolving questions
  • 58% – Changes the experience without being asked or told
  • 37% – Tech doesn’t always work
  • 29% – Surrounded by tech and welcome the change in hospitality

Tech and tipping

Digital solutions have implications for the 88% of consumers who say they always or sometimes leaves a tip for a good experience.
More than two thirds (70%) claim they are likely to tip if they order and pay with a human server. However, the proportion drops to 30% when guests either order or pay online—and even when they order from a human but pay via an app, the likelihood of a tip goes down. It highlights the need for operators to make digital tipping as accessible as possible and be transparent on where the money goes in the business, in order to make the  process smooth for guests and optimise tips for teams.
 

Tech and the future

There is a striking contrast in attitudes to technology by age—and it suggests the use of digital solutions is likely to increase substantially in the years to come. 

Of those who prefer tech in their hospitality experience, half (50%) are aged 18 to 34, while just 3% are in the 65+ bracket. Well over half (58%) of this older cohort think human interaction is the most critical factor in hospitality experiences, compared to only 10% of those aged 18 to 24.
 
Users of venues that are popular among younger demographics also over-index for positive impressionsmof tech. A third (32%) of late-night venues and a fifth (22%) of fast food restaurant guests think tech enables the best visits. It is in channels like this where the fastest digital innovation is likely to be seen. 
 
These figures reinforce the need for flexibility in approaches to stages like ordering and payment. Older guests are unlikely to fully embrace digital options in tasks like these, but younger ones are clearly less attached to personal service and will expect a tech option as a matter of course. Catering for both cohorts will remain crucial.
 

Robots: Passing fad or here to stay?

There has been plenty of media coverage of robots in restaurants, but our GO Technology research suggests that mainstream adoption is still some way off. 
 
Fewer than a fifth (18%) of consumers think venues should use robots behind the scenes to handle repetitive tasks like flipping burgers or prepping vegetables—far lower than the 56% who think they should not. This may reflect a distrust of robots, a perception that the quality of food or drink that hasn’t had a chef’s input may be lower, and an awareness that automation can diminish people’s work or replace their jobs completely.
 
However, as with technology in general, younger adults are more open to the idea. A third (32%) of 18 to 24 year-olds think venues should make use of robots at back-of-house—four times the proportion among those aged 65+ (8%). As these young tech adopters grow older and new, tech-aware generations arrive, acceptance of robots in hospitality will only grow.
 

The view from CGA

“This research emphasises the enduring appeal of the personal experie
nces that hospitality delivers so well. But while many consumers still enjoy human interaction from the start to finish of their journey through a restaurant or pub, it is clear that many people now want the option to use digital solutions at every step—and the number will only grow.
Wherever technol ogy is deployed, choice and flexibility are key. It can be a superb enabler for hospitality for guests and operators alike, giving consumers the speed and convenience they want and freeing up teams to focus on what they do best. In such a competitive and challenging market, brands that make the smartest use of tech, without compromising human elements, have a crucial advantage.”
 –Karl Chessell, CGA Director – hospitality operators and food, EMEA
 

The view from Zonal

“The  role of technology in hospitality is clearly growing—in a post-pandemic market, not only are customers used to seeing technology in-venue, but a lot of customers expect it to be present. And there are clear benefits of technology—streamlining the customer journey and providing them with the means to shape their experience in-venue however they wish.
However, we cannot afford tounderestimate the importance of human connection.
Hospitality is a sector that is brilliant because of its people, and it is important that technology enhances that by working in the background, doing the heavy lifting and alleviating staff pressure so they can focus on delivering exceptional service
to their guests.”
-Olivia FitzGerald, Chief Sales and Marketing Officer, Zonal

The post People vs Tech: What guests want in 2023 first appeared on grateful | Cashless Tipping.

]]>
6 experts discuss potential impact of new Employment Allocation of Tips Act on hospitality sector https://grateful.net/6-experts-discuss-potential-impact-of-new-employment-allocation-of-tips-act-on-hospitality-sector/?utm_source=rss&utm_medium=rss&utm_campaign=6-experts-discuss-potential-impact-of-new-employment-allocation-of-tips-act-on-hospitality-sector Mon, 11 Nov 2024 14:42:34 +0000 http://grateful.net/?p=7257 The Employment Allocation of Tips Act – mandating that staff must be given 100% of tips, gratuities, and service charges from customers […]

The post 6 experts discuss potential impact of new Employment Allocation of Tips Act on hospitality sector first appeared on grateful | Cashless Tipping.

]]>

The Employment Allocation of Tips Act – mandating that staff must be given 100% of tips, gratuities, and service charges from customers – came into force on 1 October 2024. In addition, businesses must craft a specific tipping policy, and workers have a new right to request a copy of their tipping record. In the UK, currently, there is no legal obligation to tip – however, 10 percent of the bill is the standard service charge in high-end hotels and most restaurants in the UK.

PayCaptain – a cloud-based payroll software solution – collaborated with its partners at GRTFL, TiPJAR, and Plain Numbersto discuss the new law and share insight into how it might change tipping practices going forward.

Simon Bocca, founder of PayCaptain, commented: “Lots of workers in the hospitality sector rely on tips to supplement their pay – before this law came into effect, many were powerless to do anything where employers decided not to pass on service charges from customers. Some employers have not been fully transparent with their employees on what happens with tips – the new legislation requires full transparency, this can then be shown on their payslips alongside all other pay elements to give the employees confidence they are being paid fairly and correctly, building trust and enabling them to feel in control of their pay, which leads to better financial wellbeing”.

The Department for Business and Trade estimates that these changes will mean around £200 million will be received by workers that would otherwise have been retained by these employers. It is also estimated that more than three million service workers in England, Scotland, and Wales should benefit from the law.          

Impact of new law

Mason Potter, co-founder at GRTFL, shared: “Tipping has become a challenge in a cashless era, affecting owners, staff, and customers. For a lot of people, tips can equate to 30-50% of their take-home each month in some cases. Having the knowledge that that’s been distributed fairly and transparently gives the industry some strength that it needs from a retention perspective. The new law means more money being put back into the pockets of hospitality workers, which is a massive positive. The new law also seeks to standardised processes, weeding out bad practices – however, some previously fair equitable schemes are now being classed as unlawful, putting potential strain on the bottom line for some businesses.

Dan Hawkie, CCO at TiPJAR, added: “This new legislation will make a real difference to the lives of so many people – we’ve always believed that staff should get 100% of their tips, and it’s incredibly rewarding to see this principle become law across the entire industry. The new tipping legislation is not just a legal obligation but a powerful opportunity for operators to build stronger, more motivated teams. Seeing this legislation become a reality feels like a huge victory for all the hardworking staff out there who rely on tips”.

 

Legislation comments

Mike Fisher, Head of Sales and Partnerships at PayCaptain, commented: “The main issue which brought in the new law is that some businesses have been taking a percentage of tips to cover other aspects (such as breakages, credit transaction fees, etc.) – when employers have been covering overheads with tips, this means that employees have been short-changed. However, businesses are now going to have to find this money from elsewhere to cover these aspects… hospitality has barely recovered from the pandemic, so this could be difficult, and we could see more establishments close as a result”.

Corroborating this sentiment, TiPJAR notes on its website that they’d have loved an agreement between card issuers and the DBT on how transaction fees/processing fees could have been reduced or removed from the scope of the legislation, as this is an additional cost that the operator is burdened with. Hawkie added: “One of the most contentious subjects in the legislation is about ensuring 100% of funds are paid out no later than the end of the following month when those tips were received. For seasonal businesses, this can have a big impact on them where they used to reserve funds to smooth the payment process to cover quieter periods in the business – this will no longer be possible”.

Tronc schemes

Potter added: “Tronc schemes are highly favoured by new legislation, as they go hand-in-hand with what the legislation is trying to achieve – fair and objective practices, and offering independence and standardisation. There is a common misconception the troncs take money from business when they actually put more money in the pockets of and benefit team members. Other benefits include cost savings, transparency, legal compliance, efficiency, and better financial management”.

Hawkie added:“One of the biggest benefits of having a compliant tronc scheme is the national insurance contribution savings. However, there are many more benefits in having a tronc scheme that is set up to drive success, including having more engaged team members, better customer service levels, and appropriately incentivised team members to increase upsells. Implementing a tronc system also ensures compliance, efficiency (when choosing an automated solution), employee satisfaction, and other financial benefits”.

Compliance with new legislation

Hawkie added: “Even this week, we are still getting inbound leads from businesses looking into last-minute compliance with the Employment Allocation of Tips Act. While recent news has opened up a lot of eyes to the new law, many businesses were not fully aware of what the new law would mean for them, so we do have empathy for these operators who were not able to plan ahead of time. Even if already compliance, many enterprise businesses are now looking for ways to get a competitive advantage on management.“ As the deadline has passed, it’s important to get on top of this now if you haven’t already… Timing is of the essence, and having a policy in place and consulting with the team is imperative to ensure compliance”.

Importance of easy-to-understand payslips

Bocca added: “Hospitality has a very diverse workforce, and while low numeracy and maths anxiety are contributing factors to not understanding their payslips, there are other elements to consider too (such as English not being first language, and comprehension of ‘technical’ financial terms that might lead to people not engaging with or understanding their payslip). Poorly designed traditional payslips further compound the problem.“ PayCaptain has become the first payroll provider in the world to partner with Plain Numbers – in a programme designed to give workers the confidence to understand their payslips. Interactive payslips are graphical payslips that break down payments and deductions for employees – employees can click on ‘Help’ icons for more information on how their deductions have been calculated so they know exactly how their pay has been worked out. ‘Help’ icons provide more information on pay elements and deductions (including tips and tronc), and also explain tax, NICs, student loan and pension calculations directly on the payslip”.

Ben Perkins, Director of Partnerships & Services at Plain Numbers shared: “Approximately half of adults in the UK have the numeracy skills expected of a primary school child, so it is not surprising that many of us are baffled by standard payslips. The new law creates an important moment in the journey for hospitality workers and as with any change there’s the possibility of confusion. It is increasingly important to be aware of and understand the impact of any changes to your pay—such as what you’re expected to receive and what you’re entitled to—as wages, tax, and National Insurance can all be affected by the new law. In the hospitality sector, where shifts—and therefore income—vary, payslips are often harder to understand than in standard salaried roles. This issue disproportionately affects those on lower incomes, yet it’s an often-overlooked perspective”.

 

Anna Buckle, Director of Operations and Impact at PayCaptain, added: “Those on zero-hour or variable-hour contracts are more likely to be in a financially tricky situation. The number of different pay elements on their payslip is larger (including things like holiday, uniform deductions, tronc, hourly rate, overtime, etc.) which can cause overwhelm or information overload – this is the reason we worked with Plain Numbers to make it as simple as possible”.

For more information, visit: https://www.paycaptain.com/partners/plain-numbers 

The post 6 experts discuss potential impact of new Employment Allocation of Tips Act on hospitality sector first appeared on grateful | Cashless Tipping.

]]>